16 Place de la Bourse, Paris
Tranoï is a high-fashion exhibition that attracts international buyers, many from Japan and South Korea, with its niche, somewhat avant-garde fashion style. The show presents four editions each year, two with menswear (in Jan and June) and two for womenswear (in March and October). Before lockdown premium headwear brands CA4LA, pronounced ’Cashila’, from Tokyo, Lola New York from the US and Reinhard Plank from Italy were all regular exhibitors.
This season the main hall had been stripped of the separate booths and solid walls, and had become ‘open plan’. The natural light, perfect for exhibitions, worked especially well for accessories.
Taking a walk through the isles, the former international headwear brands were gone, and in their place were two young labels, enthusiastic, creative with that innocent energy given to new exhibitors.
First was a colourful stand from Paris called ‘Kapush’ with a new updated puffa-hood. Waterproof and silk lined, could this be the perfect headwear for next season?
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Secondly a designer from Madrid in Spain showing soft summer hats in a cotton/linen mix made exclusively in their atelier. Hats were finished with hand-painting designs, many given a nautical theme, and incorporated a fine recycled (from plastic bottled) padding. The brand had been established for two years and this was their first international show.
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Mr Boris Provost CEO of Tranoï was very upbeat at the new modern feel of the show. Accessories, positioned in the main hall, had worked well and they were looking now to increase the accessory brands for the Sept/Oct edition.
For further information as a buyer or exhibitor go to: www.tranoi.co
F.Y.I. In May 2021 Tranoï became a new subsidiary of GL events Exhibition’s Fashion Division, alongside Première Vision as a Paris Fashion Week® trade show partner. Their goal, to reinforce Paris’ role as the world’s fashion capital to “support French and international design through its development and influence”.