Who’s Next
6th-9thSeptember 2019
Porte de Versailles. Halls 1 & 2.2
Accessories & Clothing
Wholesale collections for spring/summer 2020
Metro line12
Web: www.whosnext.com
Inst: @whosnextdotcom

The Paris trade show Who’s Next continues to remain Europe’s leading show for clothing and  ‘affordable accessories’, attracting international buyers from around the world. Yes, Paris has had its fair share of ‘ups and downs’ over the past 10 years but throughout, this show has managed to keep ahead of trends and attract prime labels of headwear, both in the men’s and women’s sectors.

This season saw two major changes, the first was a move to Hall 1 for Accessories. I love this hall, with its modern setting and windows letting in natural light. The second was the removal of the title ‘Première Classe’, probably a good thing as buyers are always confused with two shows each season with the same title, one for affordable and the second, three weeks later later, for designer/up-market brands. A few exhibitors at Who’s Next, such as Mühlbauer, Marzi, Céline Robert and Anthony Peto also show at Première Classe at the end September in the Tuileries Gardens in central Paris.

With over forty different companies presenting comprehensive collections the range of headwear was wide, from beach hats and smart daywear, to elegant millinery, across straws, braids and fabric hats. Most of these exhibitors were located in Hall 1 with a few other brands in the ‘Sustainable Fashion’ sector. The majority of manufacturers were from Italy, where they continue to produce well-designed collections at arguably the best prices in Europe. Most of these companies sell under their own label, some also work with large brands on wholesale collections.

This season Who’s Next increased the number of demonstrations and seminars, held daily, covering a range of subjects, which included ‘Buying and Stock Management’, ‘Sourcing’, ‘Marketing Strategies’, ‘Digital & Social Media’, and ‘Creating an e-shop’.


                                                                              NEW TRENDS to update collections

From Tesi, fine braid men’s trilby with gold metallic insert

1) Metallic Braid– found in the collections of Tesi, who used gold braided ‘bands’, and Marzi who used blocks of silver braid


2) Washed out and faded colours– more noticeable in the menswear collections. Sorbatti had a new shape of men’s trilby with a slightly shorter back than front, and Vecchi Hats & Dreams had a faded braid trilby in washed out denim

From Sorbatti: new shaped men’s trilby in ‘washed out’ colour ways

From Vecchi Hats & Dreams: braided trilby in washed out blue












3) Embroidery – Ecua Andino showed a range of different designs on both the crowns and the brims of classic Panama hats. Whilst Doria1905 had embroidered leaf patterns using raffia braid, and Angiolo Frasconi showed a small range of machine embroidered linen turbans.

From Ecua-Andino: ladies embroidered Panama hat

From Doria1905: summer straw finished with hand sewn raffia embroidery

From Angiolo Frasconi: linen turban with machined embroidery












4) New fabrics– Mühlbauer had used what they call ‘straw fabric parquet’ for a number of casual styles. The finished hat was soft and crushable and yet had the surface design of natural straw.

From Muhlbauer: have worked with a new fabric for soft hats they called ‘straw fabric parquet’











CLASSIC STYLES for immediate sales

From Angiolo Frasconi: animal print sinamay hat with simple bind trim

5) Animal Print – Angiolo Frasconi offered a range of smart daywear in sinamay for elegant summer events, with a selection of animal prints in classic colourways










6) Stripes – used in trims and bands looked fresh and nautical. Bedacht offered a wide brim turned up hat trimmed with striped ribbon, and Vecchi a soft fabric hat in striped braid. Sorbatti had a number of men’s blocked hats with contemporary striped bands.

From Vecchi Hats & Dreams: cotton braided stipe sunhat

From bedacht: soft paper braid sunhat with wide striped ribbon

From Sorbatti: blocked pork pie trilby with a modern striped band












7) Wider brims– always classic, but rather more feminine than the ladies trilby, this one from Bedacht had sold well at this show.

From bedacht: one of their most popular styles, a wide brim braided sunhat











There were no ‘catalogues’ at this edition listing exhibitors for each category of clothing, only a total list of exhibitors printed on the floorplan, so we are not able to name every hat company showing. From the names we recognised these companies were exhibiting at Who’s Next this season.
Alphonso D’Este                      Italy
Angiolo Frasconi                     Italy
Anthony Peto                         France
Anytra                               Czech Republic
Bedacht                              Germany
Borsalino                            Italy
Céline Robert                        France
Complit                              Italy
Doria1905                            Italy
Ecua-Andino                          Ecuador
Fiebig                               Germany
Filippo Catarzi                      Italy
Grevi                                Italy
ID Hats/Bronté                       The Netherlands
Ishidaseibou                         Japan
Kopka Accessories                    Germany
Lucrece Panama                       Ecuador
Marzi                                Italy
Mayser                               Germany
Mc Burn                              Germany
Miralles                             Spain
MTM/Taffta                           France
Mühlbauer                            Austria
Raffaello Bettini                    Italy
Rossomenta                           Italy
Sense of Grace                       Japan
Sorbatti                             Italy
Stetson                             Germany
Tesi                                 Italy
Vecchi Heart & Dreams            Italy

NEXT EDITION : PREMIÈRE CLASSE runs from the 27th–30thof September

NEXT EDITION: WHO’S NEXT 17-20thJanuary 2020